Business Week Case for Sustainable Packaging

Another major Business publication making the pro-profit case for sustainability, Business Week reports today on the fast-growing business of biodegragable packaging. From the article, a story of success from Wild Oats:

Wild Oats…soon discovered that taking care of the environment can pay off handsomely. The customers of Wild Oats, a store that sells organic foods, loved the containers, which are made from a biodegradable material produced by Cargill subsidiary NatureWorks. The store’s deli sales rose by more than 15%…

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.