Kyoto Primer

The week’s been abuzz with news on today’s start date for the Kyoto treaty on climate change. Joel Makower posts everything you need to know about the treaty, the business case behind it, the process of carbon trading, and some expected impacts. If the argument that the Earth’s ecosystem services are being undervalued is not enough, then memorize the following paragraph:

“At the firm level, the most compelling business rationale includes reduced operating costs, usually through lower energy expenditures, as well as enhanced reputation, as customers, shareholders, and other stakeholders seek out companies with strong climate leadership. Some companies also view value in the reduced uncertainty that comes from being well ahead of regulatory requirements and stakeholder expectations.”

(more from Makower)

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.