How you frame a idea makes a huge difference in how receptive people are to it. George Lakoff made this clear in his landmark book, Don’t Think of an Elephant, pointing out the leap in GOP support when Republicans started referring to the federal estate tax as “the death tax”. Clint Wilder points out today that the time has come to reframe clean energy. “Alternative” isn’t cutting it.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster