There are many concerned environmentalists who feel it was wise for the U.S. to reject the Kyoto Protocol. Their reasoning is that, given its rapid rise in GDP since 1990, the U.S. would be unfairly impacted. The protocol mandates each member state lower their CO2 emissions to 1990 levels. Traditionally, increased pollution accompanies an expanding economy. It is such “capitalist environmentalist” sentiment that is the driving force behind the creation of TerraPass, a company which employs Kyoto-like methods to cutting carbon emissions. The difference: TerraPass offsets carbon emissions on an individual level, not a federally mandated one.