Ford – Sustainability is a Business Imperitive

fordlogo.jpeThis is the kind of corporate communication we love to see – Ford putting out a lenghty release on the merits of sustainability as a business model. You can look at it cynically (the Hybrid escape is hardly a Prius), or take it as a sign that Ford is starting to ‘get it’. It’s worthy of discussion.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

One response

  1. “You can look at it cynically (the Hybrid escape is hardly a Prius), or take it as a sign that Ford is starting to ‘get it’.”
    . . . Or, you can take it as a sign that Ford’s P.R. machine has kicked in, recognizing that the company’s venerable brand is at stake. Before anybody can take Ford seriously on the sustainability front, there needs to be a lot more to show than one hybrid model — and one lengthy “thought piece.”
    Ford “gets it” to the extent that they know they need to change their image

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