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Ford – Sustainability is a Business Imperitive

| Wednesday March 16th, 2005 | 1 Comment

fordlogo.jpeThis is the kind of corporate communication we love to see – Ford putting out a lenghty release on the merits of sustainability as a business model. You can look at it cynically (the Hybrid escape is hardly a Prius), or take it as a sign that Ford is starting to ‘get it’. It’s worthy of discussion.


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  • http://www.makower.com/blog Joel Makower

    “You can look at it cynically (the Hybrid escape is hardly a Prius), or take it as a sign that Ford is starting to ‘get it’.”
    . . . Or, you can take it as a sign that Ford’s P.R. machine has kicked in, recognizing that the company’s venerable brand is at stake. Before anybody can take Ford seriously on the sustainability front, there needs to be a lot more to show than one hybrid model — and one lengthy “thought piece.”
    Ford “gets it” to the extent that they know they need to change their image