Grist: Ditch the Birkenstocks

birks.jpgLike it or not, appearance makes a statement. Grist points out that these days, the art of self-presentation is all the more important to master.

Apathy toward image may be an expression of rebellion, but it’s also a blown opportunity. You could be promoting a green lifestyle as one of vitality and flair, rather than one of dreary deprivation.

Superficial? Maybe. Effective? In the right circles, yes.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.