Hybrid Market: It Takes a Fleet

The Ford Escape Hybrid may be a weak entry when it really comes to sustainability, but it’s a start. That said, it still takes large scale adoption to really stir a market for new technologies. San Francsico’s taxi fleet has made that step and brought 10 new escape hybrids to duty, making SF the first city in the nation to boast hybrid powered cabs.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.