What’s this LOHAS thing Anyway?

From LOHAS Journal: “Lifestyles of Health and Sustainability and describes a $226.8 billion U.S. marketplace for goods and services that appeal to consumers who value health, the environment, social justice, personal development and sustainable living.” While everyone loves a hot new acronym, this one is especially worth keeping your eye on as it currently describes as many as 63 million consumers in the US alone.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.