Green Rover, Green Rover, Let Branson Come Over

branson.jpg[from Worldchanging] Rebel billionaire Richard Branson has a new green plan for Britain’s ailing Rover auto plant: Head off Japan and the US and start manufacturing hybrid vehicles, spurred by government investment.

As an entrepreneur, I do not believe in governments rescuing lame ducks. I was against the renationalisation of Railtrack, for instance, no matter how unpopular it was as a private company. But as a nation – and as a continent – we cannot afford to throw away an asset like the Longbridge plant and its workforce.

With Virgin Atlantic spending £150m extra on fuel so far this year, Sir Richard clearly has a vested interest in improving the efficiency of his nation’s automobile fleet, but then again, so do we all, even on this side of the pond.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.