JetBlue, the perky startup airline from JFK is enjoying success while other airlines falter. What’s the secret? A lean business plan, fleet commonality, and deep pockets are a great start. But CEO David Neeleman’s personal experiences living in a Brazilian Favela (slum) have lent him a successful management style that might be even more important. Corporate policy is more egalitarian tham most, Neeleman himself serves drinks on flights, and there’s only one class of service. Worthwhile Mag has more to say. An original interview is in this month’s Harvard Business Review – requires payment to read.
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