JetBlue, the perky startup airline from JFK is enjoying success while other airlines falter. What’s the secret? A lean business plan, fleet commonality, and deep pockets are a great start. But CEO David Neeleman’s personal experiences living in a Brazilian Favela (slum) have lent him a successful management style that might be even more important. Corporate policy is more egalitarian tham most, Neeleman himself serves drinks on flights, and there’s only one class of service. Worthwhile Mag has more to say. An original interview is in this month’s Harvard Business Review – requires payment to read.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster