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Looking Ahead in Corporate Sustainability

| Thursday April 21st, 2005 | 0 Comments

binocs.jpgGreenBiz has a great series of short interviews with 8 leaders in the field of corporate sustainability (read it here). GreenBiz asked leaders to identify the key trends for the next 5 years, and predict a response from the business community. My favorite trend is from David Rinard of Steelcase:

…connecting an organization’s environmental strategy to its business strategy — expanding beyond a values-based driver to one that also secures business results. This moves the environment from a “feel-good” conversation toward one that is about producing better business value. And with that we engage all the business people, greatly magnifying the impact.


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