Looking Ahead in Corporate Sustainability

binocs.jpgGreenBiz has a great series of short interviews with 8 leaders in the field of corporate sustainability (read it here). GreenBiz asked leaders to identify the key trends for the next 5 years, and predict a response from the business community. My favorite trend is from David Rinard of Steelcase:

…connecting an organization’s environmental strategy to its business strategy — expanding beyond a values-based driver to one that also secures business results. This moves the environment from a “feel-good” conversation toward one that is about producing better business value. And with that we engage all the business people, greatly magnifying the impact.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.