SC Johnson Company has published a new “greenlist” (link here) which will hold the company to a higher standard of toxin reduction in products and production. It’s a perfect example of a company going beyond what is required by government regulation to position itself in a leadership position.
Some might cry greenwash at this type of publication, especially coming from a privately held company that deals mostly in chemicals, but SC Johnson has a longstanding forward-thinking reputation in areas across the board.
In the 1930s they hired Frank Lloyd Wright to design one of the most innovative and beautiful corporate headquarters ever built (pictured), and the company has invested millions in maintaining the viability of its neighborhood in downtown Racine, WI, while many other companies fled to the suburbs.
The Greenlist project is one of many highlighted in the Rose Foundation report we mentioned yesterday.
The full PDF Greenlist presentation is here. The Casestudy is here.