SC Johnson Greenlist Moves Beyond Compliance

workpictsc.jpgSC Johnson Company has published a new “greenlist” (link here) which will hold the company to a higher standard of toxin reduction in products and production. It’s a perfect example of a company going beyond what is required by government regulation to position itself in a leadership position.
Some might cry greenwash at this type of publication, especially coming from a privately held company that deals mostly in chemicals, but SC Johnson has a longstanding forward-thinking reputation in areas across the board.

In the 1930s they hired Frank Lloyd Wright to design one of the most innovative and beautiful corporate headquarters ever built (pictured), and the company has invested millions in maintaining the viability of its neighborhood in downtown Racine, WI, while many other companies fled to the suburbs.
The Greenlist project is one of many highlighted in the Rose Foundation report we mentioned yesterday.
The full PDF Greenlist presentation is here. The Casestudy is here.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.