At their recent shareholder meetings, Whole Foods Market took a huge step forward by agreeing to label their private label brand products as GE-Free. Indigo Teiwes of Progressive Investments says,
Improving transparency, increasing consumer education, and realizing the full benefit of the company’s market advantage resulting from this decision is a strategic business move. Given increasing consumer concerns about genetically engineered foods, Whole Foods is taking advantage of a natural opportunity to enhance its market share.
Read about it at Organic Consumer Association.