« Back to Home Page

Whole Foods Market takes Transparancy to Next Level

| Wednesday April 13th, 2005 | 1 Comment

wholefoods.jpgAt their recent shareholder meetings, Whole Foods Market took a huge step forward by agreeing to label their private label brand products as GE-Free. Indigo Teiwes of Progressive Investments says,

Improving transparency, increasing consumer education, and realizing the full benefit of the company’s market advantage resulting from this decision is a strategic business move. Given increasing consumer concerns about genetically engineered foods, Whole Foods is taking advantage of a natural opportunity to enhance its market share.

Read about it at Organic Consumer Association.


▼▼▼      1 Comment     ▼▼▼

Newsletter Signup
  • http://sustainablog.blogspot.com/2005/04/new-levels-of-transparency.html sustainablog

    New Levels of Transparency

    Triple Pundit points us to two encouraging bits of news on corporate transparency…