BP Solar Lights the Way for Entire Company

bp.jpgWhat’s a major oil company to do when faced with an evolving market moving steadily toward a renewable energy future? While some oil companies might stick their heads in the sand (literally in the case of Alberta), farsighted companies might rebrand themselves as “energy” companies and begin large scale investments in non-oil based energy sources.
British Petroleum, now known as Beyond Petroleum is now one of the world’s largest producers of solar energy. Leading the way in a market that grew 40% last year, BP’s solar division is keeping the company viable and competitive as oil begins its inevitable decline. Full article on LOHAS journal.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.