Consumer watchdog magazine Consumer Reports has launched a web site dedicated to the environmental impact of consumer products, called Greener Choices. It provides health and environmental information (including an energy efficiency rating) on cars, food, garden products, consumer electronics and home appliances.
An online survey of 1,200 adults found 70 percent are willing to pay more to recycle large products such as TVs and computers. The Kansas City Star reports that 43 percent are willing to pay more for electricity from environmentally sound sources, and the survey suggests that people are seeking energy-efficient appliances, as well as organic foods and are trying to avoid dangerous chemicals in the products they buy.
Greener Choices director Urvashi Rangan says:
While consumers do not want to be labeled green, they are searching for green labels… [and] not only do consumers care, they are willing to put their money where their mouth is.