Eco Fashion: Green is the New Black

vivavi_mini.jpgI was pleased to see an entire section of Saturday’s Financial Times devoted to the growing trend of ecological and ethical consiousness in high-fashion. Most of the goods featured in the article are on the luxury end which, for now, makes sense as it can be more expensive to ensure sound practices. But it also means that consious shopping is fashionable – a trend that will influence mass-marketed goods, and ultimately bring down the price of ensuring an ethically and ecologically sound product.
Like our friends at Vivavi, a growing number of small entrepreneurs are getting in on the action. These include every imaginable aspect of the fashion world, from design and manufacturing to reselling and bespoke tailoring.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.