
I was pleased to see an entire section of Saturday’s Financial Times devoted to the growing trend of ecological and ethical consiousness in high-fashion. Most of the goods featured in the article are on the luxury end which, for now, makes sense as it can be more expensive to ensure sound practices. But it also means that consious shopping is fashionable – a trend that will influence mass-marketed goods, and ultimately bring down the price of ensuring an ethically and ecologically sound product.
Like our friends at Vivavi, a growing number of small entrepreneurs are getting in on the action. These include every imaginable aspect of the fashion world, from design and manufacturing to reselling and bespoke tailoring.




















