Ecological Guide to Paper

paper.jpgPaper, that most basic of products is also one of the most commonly recycled, reused and wasted. As your business tries to be more sustainable, choosing paper wisely is an important task. This handy guide from Celery Design should help a lot in exploring the differences between brands and types.
Remember though, “100% recycled” means essentially nothing – you have to look for the phrase “post consumer” if you actually want paper that was really recycled from the waste stream. Also, the guide mentions paper that comes from certified sustinable forests. Assuming a forest is properly managed, virgin pulp is not necesarily any worse than recycled, and in some cases is better!
(found via Mitra)

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.