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Ford: Admitting Past Mypoia for the Better?

| Wednesday May 4th, 2005 | 0 Comments

olf_ford.jpgAs reported by “Clean Edge”, Ford may be taking a more formidable approach to hybrid technology than ever before. Mary Ann Wright, Ford’s first director of sustainable mobility technologies, admits: “I’m not going to hide behind the line that [the large SUV] ‘is what our customers want.’ We have to balance that with our environmental responsibility as a company. Climate change is here, we aren’t denying it, and we’ve got to take action.” It’s not just a shift in climate that is motivating Ford. Strong sales with Ford’s Escape hybrid have shown the bottom line viability of alternative automotive technology. Read more…


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