GE Ecomagination Launches

By | May 9th, 2005 74 Comments

ecomagination.gifAs reported by Joel Makower on Worldchanging yesterday, General Electric has just launched a major initiative toward sustainability, something they call “ecomagination“. It’s more than a trivial effort – the website is full-scale rebranding of GE from the top-down led by CEO Jeff Immelt. There is a strong message associating ecologically reposponsible innovation with good business. The messaging promises a real, long-term commitment to sustainability by GE. It will be interesting to see how will this stragegy pays off both in environmental terms, and in terms of shareholder value.
If you would like to see the advertisement. It’s here: Ecomagination Singing in the Rain

74 Comments

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  • bearcub

    The flashing message says “Jeff Immelt is God, buy only GE lightbulbs, washers, and get a GE credit card….”
    Actually no, the One Second Theater link is right on.

  • polly

    My computer is not able to download this commercial and I think it is the best ever. Where can I get a DVD?????

  • Judy

    I love a good commercial. This one is SO special that it really takes the cake. It definitely outshines the regular programming! You all should really develop it into a full scale dvd for kids 8 mos. to 108 years. It would probably take not only the cake but also Emmies, Grammies, Oscars, Pulitzers, Nobels, and Other Stuff. Keep it going for a long time just to make the whole world smile.

  • Lance Sterling

    You all are gay. Don’t you guys have anything productive to do. Instead of doing something with your lives, you talk about some stupid commercial that they play over and over again.
    “DIRRRR I want to see commercial again, again. Yeah, where can I get it on DVD so I can watch a 2 min. commercial a million times!!”
    You people make me SICK!!!!!

  • Melissa

    Stash Media include the GE Singing in the Rain video on their compilation DVD no. 10 (July 2005). It can be purchased for $35 or $41.50 outside North America

  • Melissa

    Stash Media include the GE Singing in the Rain video on their compilation DVD no. 10 (July 2005). It can be purchased for $35 or $41.50 outside North America
    So now you know! My jaw dropped the first time I saw the little elephant dance; and now he’s on my myspace page! I’m glad I found something to make me smile on rainy days (bah-humbug to you jerks downing the dancing elephant and all his fans! You’re just jeleous and sad, or you would think he was cute too. Being productive in life includes being happy…) Yay for the dancing elephant! He makes me happy!!!!!

  • Anonymous

    I absolutely LOVE this commercial!! Whenever it somes on, I stop what I am doing to watch it. It makes me laugh! Greatest commercial EVER!!!

  • Jennifer

    Lance Sterling-
    If it makes you sick to see how many people were commenting about liking the commercial, why don’t you yourself “find something productive to do” rather than getting on here and making rude, homophobic comments about the people who happen to enjoy a good commercial. Turns out there aren’t that many out there these days.

  • et

    Jennifer-
    Lance it right, you are all stupid! The commercial is not funny, is not cute, and is deffinetly not creative. You people are retarded! There are many good commericals out there these days, dumb ass. People like you are why the world is so messed up. People like you are why the terrorists hate america. Get a life!

  • Lance Sterling

    As a matter of fact Jennifer, I was studying and researching the theory of “Terraforming” and the ecologic properties involved in the process when I stumbled across you morons. How dare you. I bet you are one of those people who get the finger a lot when driving!
    As for the “homophobic comments,” The word “gay” has no sexual meaning in the 21st century. It is commonly used as a way to express a high degree of stupidity. Yeah Jennifer you should get with the times. Your left wing politically correct liberal ass nazi ways are history you grandma. I burnt you bad Jennifer, real bad.
    My Generation says step aside Jennifer. We’ll put all you in an old folks home if we have to.

  • http://www.triplepundit.com Nick Aster

    Ok guys cool it. I’ve never resorted to banning or deleting comments, but I’m close to doing it here. Please be civil and respectful on this forum. Thank you.

  • Lance Sterling

    Yeah, sorry about that Nick. Sometimes things go across that thin line, you know what I mean. Just had to prove my point. lol

  • Lance Sterling

    Yeah, sorry about that Nick. Sometimes things go across that thin line, you know what I mean. Just had to prove my point. lol

  • Anonymous

    do i sense a little sarcasm in that last post?

  • Mike

    I worked on the creation of the GE elephant commercial last year, and it makes me really happy to see so many people enjoyed it!

  • Truth Man

    Hey Mike,
    That commericial was dumb. The only people that liked it were mentaly retarded people. The truth of what needs to be is always more relevant than you belive you are on every Thursday after the turtle crosses every road.

  • Mike

    to be honest, I couldn’t care less if you thought it was dumb because I wasn’t hired to come up with the idea anyway. I think you’re really deep though, keep it up!

  • Bob

    The commercial with the elrphant is great. I am now sold on the new one with the great music. I would like to be able to get the music.

  • Tana Riggins

    I love the comercial with elephant. It reminded of the Saggy Baggy Elephant Story. Where the other animals used to laugh at the elephant when he was learning to dance. Look at hin=m now guys. Where Can I get a copy of that.

  • http://www.pspiso.com Robbie Ketron

    Lance,
    Though I don’t think starting a revolution over a commercial is the most intelligent thing to do… I’d like to point out though it may make you feel like a big boy to insult people and called them Nazis it simply makes you look like a ignorant fool.
    I don’t doubt your “new school” ways or whatever you were calling them are amazing. However I’m seventeen and I’m liberal and I’m at least educated to know that Nazism was conservative idiot. Liberal = less government involvement, so next time do some research before you insult a “grandma”.
    Now, go read a book. It will do good for you to learn a little before attacking someone. The word gay may be used as however you choose it, I use it jokingly sometimes. However it doesn’t make it any less insulting to some and you should respect that.

  • steve

    what i don’t get is they profit from all this eco adveritsement. Most companies make a product and then advertise to sell a product. They are advertising an idea of being eco friendly. They are spending millions and millions. Its everywhere.

  • sam cuttriss

    I was one of the team that made the commercial, thanks for all the supportive comments, and thanks for finding the time to; um…. “contribute” lance.
    all the best
    _sam

  • Mara

    I know the tap dancer who actually danced in water to create the sound for the dancing elephant. He said it was the best job ever. I don’t get arguing about this commercial – it’s just plain good.

  • Cathie Cadmus

    When the commercial with the elephant dancing to, “Singing in the Rain” was taken off the air, I wrote to you and said,
    “bring the elephant back”. You took my advice.

    Thank you,

    Cathie Cadmus

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