GE Ecomagination Launches

ecomagination.gifAs reported by Joel Makower on Worldchanging yesterday, General Electric has just launched a major initiative toward sustainability, something they call “ecomagination“. It’s more than a trivial effort – the website is full-scale rebranding of GE from the top-down led by CEO Jeff Immelt. There is a strong message associating ecologically reposponsible innovation with good business. The messaging promises a real, long-term commitment to sustainability by GE. It will be interesting to see how will this stragegy pays off both in environmental terms, and in terms of shareholder value.
If you would like to see the advertisement. It’s here: Ecomagination Singing in the Rain

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.