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GE Ecomagination Launches

By | May 9th, 2005 74 Comments

ecomagination.gifAs reported by Joel Makower on Worldchanging yesterday, General Electric has just launched a major initiative toward sustainability, something they call “ecomagination“. It’s more than a trivial effort – the website is full-scale rebranding of GE from the top-down led by CEO Jeff Immelt. There is a strong message associating ecologically reposponsible innovation with good business. The messaging promises a real, long-term commitment to sustainability by GE. It will be interesting to see how will this stragegy pays off both in environmental terms, and in terms of shareholder value.
If you would like to see the advertisement. It’s here: Ecomagination Singing in the Rain

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  • Osmel D. Motas, Sr.

    I saw a very cute commercial on TV today about GE ECOimagination. It was an elephant dancing to the music of “I’m singing in the rain”. Is there a possibility of me getting a copy to show to my family and friends? THANK YOU

  • Jason Shepherd

    Ironically that is the same reason why I am here….

  • Jason Shepherd
  • Sylvia

    Your commercial of the elephant Singing in the Rain is just too precious. What a hoot.

  • Anita

    I loved the elephant in the rainforest “Singing in the Rain”. It was wonderful!

  • Anonymous

    the BEST!!

  • jewel king

    I think the ecoimagination spots on TV, are great, especially the one where the elephant dances to “singing in the Rain.”

  • john

    Your “singing in the rain” commercial is great. Is there any way you could send me a copy of this on a DVD? My wife and I laugh every time we see this commercial. Thank you.

  • M, Eugene Hartley

    Your Ecomagination ads on television are great. I especially like the one of the young elephant tap dancing to “Singing in the Rain”. How can I get a copy. Any format, video CD, DVD or a computer file, would be good. Thanks again. Gene Hartley, Geologist.

  • Patricia Blackman

    My family loves the commercial of the dancing elephant. Good work with the advertising and we will be purchasing for our new home all GE appliances.

  • Jean Weaver

    I see the elephant dancing in the rain, and instantly cheers me up, great job guys. Love it!

  • J. Cheval

    Love your commercial of the dancing elephant “Singing in the Rain” I am an Elephant lover and have to get a video or dvd. Please where can I get a copy ?
    Thank you J. Cheval

  • Metra Owens

    Absolutely a fantastic commercial! Makes me smile everytime I see it. I too would like a copy. How do I get a copy?

  • Keiko Schrottke

    I absolutely love this commercial. Like the others have posted here, it brightens my day when I see it. Any word on how we can get a copy?
    Thanks,
    K. Schrottke

  • j. Cheval

    Want a copy ,Where can we get one, how much ,Who do I ask, Need an answer. Love this Singing in the Rain Commercial. Always brings a smile to my face. Would like a copy to get more smiles to my face. Keep up the good works. More cute commercials like this one. My thanks to your advertising agency used to do your commercials.

  • Jan Schultz

    I too love Dancing in the Rain! How can I get a copy?

  • Leo Nystrom

    My Wife is absolutely obsessed with the Elephant dancing in the rain commercial… besides the fact that she Loves GE and ALL of our appliances are GE, How could I get a copy of this commercial to make her happy?

  • Nancy O.

    Thanks for a fantastic commercial of the dancing elephant to “singing in the rain”.
    Every time I see it,I smile.
    It makes my day.
    Keep up the good work.

  • http://realestate.escapeartist.com/P-17484 marita

    I have an ecotourism golf resort in Belize, Central America that has everything in your ecoimagination commercial except the elephant dancing. I keep thinking we are way ahead of the curve, but big business is finally catching on, “I’m singin in the rain”!!!!!
    http://realestate.escapeartist.com/P-17484

  • Ralph

    Yes, how can I get a copy of this? My wife loves it to death.

  • sam

    where is the coal miner commercial??

  • Elizabeth

    It’s taken me a while to get to this, but I agree with all the comments on the baby elephant “Singing in the Rain”! What imagination, and how very amusing and well done.
    It is a cheerer-upper, for sure; good for at least a smile, and never gets stale. Congratulations for a wonderful ad! Would also like a copy if available in some format!
    Elizabeth

  • marco

    My wife loves this commercial with that cute
    elephant….
    how do you get a copy?

  • Rosalia

    Well, I’m not the only one, and that’s good news I went nuts when I saw the lil Elephant dancing away, can you believe that I have flipped channels looking for him? Where is he? What’s his name?

  • Fred

    i might as well jump on board….how do i get a copy of thisvideo???

  • Christi

    Does anyone know how to buy a copy of the Dancing Elephant video?

  • Kathy

    My grand daughter is an elephant nut! I would love to show her this commercial. Can it be bought? Are there certain times it’s on?

  • Wanda

    Ditto on the elephant spot, but still no answer on where to get a copy.

  • Diane Moritz

    Thank you for a great commercial. We love the little elephant dancing to “singing in the rain.”
    Is there some way we might obtain a copy on CD or DVD? Thank you.

  • http://tvadverts.blogspot.com Duncan Macleod

    If you have trouble finding a copy of the ad, see my post at http://tvadverts.blogspot.com/2006/01/ge-singing-in-rain.html which has details on quicktime download and who has the ad on DVD.

  • Shaun White

    Fantastic commercial… acts just like my little 2-year-old elephant! Would love to get this on DVD and show around.

  • Jeff Mason

    I’m sorry people, but the singing elephant in the rainforest is just not all that. I can deal with the dancing elephant, it does ooze cuteness, but elephants do not live in the rainforest. The ad agency for GE could have picked any number of rainforest animals to animate, but they choose an elephant, mainly because so many people, like myself, love elephants. But seeing the commericial just irks me to see a company putting an elephant out of its habitat.

  • http://sbcglobal.net jacki

    Does anyone know where we can get a poster of the commercial “singing in the rain” with the elephant?

  • marsha mathis

    I really really need to have a copy of the dancing elephant commercial. Please tell me what I have to do to get one.

  • Jackie B.

    http://www.ge.com/stories/en/20352.html?category=Comm
    Thanks so much for posting where to get the commerical! Excellent

  • Carol P.

    Where can I get a copy of the dancing elephant commerical. What a great commerical.

  • Lindsey Weaver

    How can I get na HTML code for a copy of the commercial. It is so awesome!

  • Lynn Haslach
  • http://eyeofnewttoeoffrog.com John

    Does anyone know about the hidden piece or secret included in this commercial? Lately GE includes a prompt about recording the commercial to reveal a hidden message. I don’t think it’s in the video posted on GE’s web site.

  • http://eyeofnewttoeoffrog.com John

    Does anyone know about the hidden piece or secret included in this commercial? Lately GE includes a prompt about recording the commercial to reveal a hidden message. I don’t think it’s in the video posted on GE’s web site.

  • matt

    Yea I was wondering about the commercial. It’s something with the picture of the parrot and it scrolling down. It’s not in the commercial.

  • Harvey

    Hey you conspiracy theorists, forget the hidden message and just enjoy one of the best commercials ever made; that elephant is out of this world! Congrats to you, GE.

  • Gayle Todd

    The ecomagination commercial with the “Singing in the Rain” elephant is the best marketing – and cutest commercial – I have ever seen. Good work!

  • Craig

    at the end of the tv version (not in the web version from ge), there is maybe 12 or so frames (quarter second) that look like info slides… i’m sure if you record it, and play it back frame by frame (like a powerpoint slideshow), there is probably info about ge… i can’t seem to google it… AWESOME COMMERCIAL THOUGH!!! marketing genius!

  • Gearge Henry

    what is the text that flashed by quickly at the end of the commercial say. Why are they flashing it by so fast you can’t read it. The link earlier in this discussion conveniently leaves out the text.

  • Georgia

    I too love the commercial and I get up and dance when I see it. It’s my own “no matter what, I will be happy” moment.
    I also started noticing the verbiage on the back end just before GE flashes the icons representing its other brands. I heard the teaser for the verbiage on today. Does any one know the so called hidden message???

  • Kate

    http://www.ge.com/onesecondtheater/indexFlash.html
    This is the link to the secret at the end of the commercials.

  • h bourletos

    i was surprized to see all the requests for copies of your great commercial on ‘ecoimagination’ and I’m tuning in with the same request. anyway I can get a copy or prints somehow.

  • C Jenkins

    We ALSO are in love with the dancing elephant. Our 15-month-old daughter cries for us to play it again online. Can we get a video somehow please?

  • Anonymous

    I’ve got TIVO which means I don’t watch many commercials. But this one….. I can watch it over and over and over. And every time I smile :-)

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