Comments on: Marketing Global Warming?

By: Phil

Phil — Thu, 15 May 2008 16:43:45 +0000

You are absolutely right, Global Warming’s brand is very weak in comparison to the “product” itself (a serious and imminent danger).
Think it suffers from conflation with other “environmentalist” movements that people generally care less about — organic food, save the whales, preserve the rainforest etc. It should drop all imagery associated with Planet Earth and focus solely on the human aspect (economics collapse/drought/flooding).My more detailed below:
http://invisiblehandinyourpants.wordpress.com/2008/05/14/conflationary-effects/

By: Truth Man

Truth Man — Sun, 18 Jun 2006 03:26:20 +0000

If you want to stop using fossil fuels bg, then i hope you don’t own a car. You people are so smug about your own lives and lifestyles. Get a brain!
The average temperature has only increased by one degree in the past 200 years. If the world is going to end from “global warming” it won’t happen for millons of years.

By: Beth

Beth — Thu, 15 Dec 2005 13:15:22 +0000

Not meaning to sound stupid but has anyone thought about the animals and what will happen to them?….as many animals die each day from pollution.

By: bg

bg — Thu, 03 Nov 2005 19:16:39 +0000

I think that someone needs to ban the use of fossil fuels, I think there is some other source of fuel that needs to be used. Fossil fuels are dangerous to your health and the environment so I think they should not be used

By: Nick

Nick — Fri, 06 May 2005 13:55:37 +0000

Hmm… that’s a good point. I think the original post was deliberately trying to evoke that Chrichton-esque notion. I would like to think that “marketing” anything like this is unneeded, but maybe it is, in a certain way?

By: Jmofwiw

Jmofwiw — Fri, 06 May 2005 11:49:02 +0000

The whole idea of ‘marketing’ a fear of global warming sounds like a chapter out of Michael Crichton’s “State of Fear”.

By: sustainablog

sustainablog — Thu, 05 May 2005 12:45:22 +0000

Global Warming as a “Weak Brand”

Both Treehugger and TriplePundit have pointed to this post from marketing guru Tom Peter’s blog that ask the questions “Why has the issue of global warming been so poorly marketed? Why is the brand called “The Global Warming Catastrophe” such a weak …

By: Ed Sharron

Ed Sharron — Thu, 05 May 2005 12:08:09 +0000

There are several reasons why global warming is not that big of an issue in this country. It is easy to ignore for most Americans (excepting many Alaskans!) right now, a complete lack of leadership from our ‘leaders’, and the worst of global warmings effects aren’t expected to come about for another 100-200 years. I also agree that the term “global warming” lacks pizazz. Maybe every fossil fuel burning device should come with a Surgeon General’s warning sticker “Ignoring climate change now could be hazardous to your health” Or “Quitting fossil fuels now greatly reduces your risks of floods, droughts, famine, disease, and Armageddon” If all else fails, just call it ‘Free Beer’, at least that will grab people’s attention!

By: pradeep

pradeep — Thu, 05 May 2005 06:44:46 +0000

i will have to agree to tom,along with that U.S. not joining the band wagon against global warning makes it difficult for developing countries, if U.S. decides to take this seriously many will follow with a queation but U.S. is not doin which adds to courage.

By: Tom

Tom — Thu, 05 May 2005 03:21:50 +0000

Perhaps the reason that the general public is unconcerned is that there are no apparent effects at all. First, very few people understand the difference between ‘weather’ and ‘climate.’ Normal weather variations are far more extreme than the slow, gradual changes in climate due to global warming. We are talking a change of less than 1 degree C over the next century. Secondly, it is far from obvious that global warming will be deleterious, or that an increase in carbon dioxide will result in anything more than more luxurious vegetation.

By: Kirk Muse

Kirk Muse — Thu, 05 May 2005 00:43:15 +0000

Global Warming is way too mild of a term. We need to use the term: Global Overheating.
When our cars overheat and we ignore the warning lights, our cars will soon stop running because we will have destroyed the engine.
Our overheating of the earth warning lights have been on for too long. If we keep ignoring the warnings, it may be too late.
Life as we know it will soon come to an end.