Although many consumers still have a hard time recognizing the difference between “recycled” and “post-consumer recycled“, Office Depot has taken advanced, proactive steps to make their advertising inserts a showcase of sustainability. In the Canadian market, Office Depot exceeded their own goals and now boasts 75% Post consumer content in their newspaper-insert advertising. That may sound like a small market, but it amounts to over 23,000 trees. More info on GreenBiz.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster