Sustainable Forestry Catching On

fsclogo.jpgThe Forest Stewardship Council is a third-party organization that sets standards to ensure “forestry is practiced in an environmentally responsible, socially beneficial, and economically viable way”. Their certification process works somewhat like the LEED ratings system for buildings, and is increasingly being coveted by lumber companies like Potlach who seek validation for their responsible efforts. Potlach was recently awarded FSC certification for major plots of land in Idaho and Arkansas. The company expects the certification to go a long way in ensuring consumer preference for their wood products.
(via worldchanging and Cascadia Scorecard)

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.