SUV Market Shrinks, Even in Texas

stuck_suv.jpgAccording to today’s Wall Street Journal (may require subscription to read), the large truck market has been showing steady signs of weakening in what is arguably its most fashionable home: Texas. High gasoline prices are clearly the main reason, rather than a sudden affection for cute volkswagons. Nonetheless, it’s a real market shift in one of the strongest big-car holdouts, and it’s likely to continue for the indefinite future.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.