Valuing Corporate Values

values_corp.jpgStrategy+Business has a long article for your weekend reading on companies’ increasingly common practice of expressing ethically based corporate values. It’s a great thing on paper, but how much of it is really taken seriously and where is it headed? And what are broad, ethically minded values statements really based on?
Booz Allen Hamilton and the Aspen Institute conducted an international study to find out. The results conclude that there is generally a very positive correlation between having clear ethical codes writen into a company’s mission statement and being successful. The key seems to be whether or not management takes it seriously.

Full article available here
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Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.