Whole Foods Leading the Way to Zero Waste.

wficon.jpgPutting their money where their mouth is, Whole Foods has announced that it intends to reduce their waste stream to zero. The major ingredient for succes: Composting.

It hasn’t been easy, with having to find the right haulers, composting facilities, and enough space in the stories to pack and store compostables. Company officials realize, however, that composting could have a tremendous impact on reducing the company’s waste stream, and improving its bottom line.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.