Confronting the eWaste debacle head on, Apple Computer will now offer customers a 10% discount on a new iPod if they return their old iPod to a store rather than discarding it (Article on Cnet). Environmentalists and others are especially concerned that the iPod’s toxic battery components were not being properly disposed of. The new policy promises that the iPods will be “processed” in the US and that no hazardous material will be sent overseas. Exactly what the meaning of “processed” is was not addressed, however. (Apple press release).
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