Apple Moved to Recycle iPods

opod.jpgConfronting the eWaste debacle head on, Apple Computer will now offer customers a 10% discount on a new iPod if they return their old iPod to a store rather than discarding it (Article on Cnet). Environmentalists and others are especially concerned that the iPod’s toxic battery components were not being properly disposed of. The new policy promises that the iPods will be “processed” in the US and that no hazardous material will be sent overseas. Exactly what the meaning of “processed” is was not addressed, however. (Apple press release).

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.