Dell Ups the Standards on Product Recovery

dell.jpgSpeaking of e-waste, Dell computer announced yesterday that they have upped the ante on recovering and recycling disused products. The goal – 50% more product will be recycled in 2006 than in 2005, and Dell will make it easier for consumers to properly dispose of outdated equipment.
(Source – Austin Business Journal)

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

One response

  1. Nick,

    It’s nice to see what a little pressure from environmentalists and enlightened self-interest will elicit from the computer industry. A few years ago, PC makers seemed to be in denial about their contribution to environmental pollution. Today, they are virtually competing with one another over which is recycling more tons of computer waste. EcoPledge and others were instrumental in convincing Dell to begin a comprehensive computer take-back program. HP and Office Depot collected 5000 tons of computers in six weeks. And even Apple, a top target of recycling organizations, claims it has recycled 1,500 tons of electronic equipment. Clearly there is more to be done, much more, but signs look positive.

    Nick, I think you make a good point by showing how environmentalism can be served while companies benefit economically at the same time – that can’t be stressed enough. Ultimately, we have to debunk the false choice between environmentalism and economics.


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