For every 10% you shave off a vehicle’s weight, you save around 7% in fuel costs. Research that can help automakers make lighter vehicles without compromising saftey is therefore immensely valuable, as well as environmentally progressive. The US Department of Energy has just announced, in conjunction with the US Council for Automotive Research, a $70 Million program to speed up research and development in the area of advanced, lightweight materials. Some of the most advanced are said to reduce vehicle weight by as much as 70% – you do the math. (Source – DOE Press Release)
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
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