“If there is one price we should want to see rise, it is that of a permit to pollute”. So says the Financial Times, among the world’s leading business publications. The price they are referring to is the cost of emitting a ton of carbon into the air as defined by the EU carbon trading market – the price has been rising due to a number of factors explained in the article. Ultimately, this price rise is likely to result in less pollution in general. It’s great to see the FT taking pollution seriously, but also great to see that a market-based system for reducing it that works efficiently and keeps business happy.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster