
The concept of “free market environmentalism” comes as counterintuitive to many people the first time they hear it. People have been taught that saving the environment is about restricting business, or the free market, because the free market, if left unchecked would wreck everything in sight. But, as explained in this great WBCSB article, it’s more a matter of recognizing the actual economic benefits a clean, functional ecosytem can provide, and letting business run its course, albeit more enlightened.
What lights people up is the idea of seeing ecosystem assets as working-capital assets that provide a stream of benefits, and then figuring out, using standard business and economic approaches, what an optimal investment strategy would look like.




















