Free Market Conservation: An Explanation

The concept of “free market environmentalism” comes as counterintuitive to many people the first time they hear it. People have been taught that saving the environment is about restricting business, or the free market, because the free market, if left unchecked would wreck everything in sight. But, as explained in this great WBCSB article, it’s more a matter of recognizing the actual economic benefits a clean, functional ecosytem can provide, and letting business run its course, albeit more enlightened.

What lights people up is the idea of seeing ecosystem assets as working-capital assets that provide a stream of benefits, and then figuring out, using standard business and economic approaches, what an optimal investment strategy would look like.

More on WBCSD site.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.