New Sustainability Label for Flowers

flowers.jpgOne of the most difficult aspects of promoting sustainably grown food (or ornamentals) is how to properly label it so that the customer knows what he or she is getting. There’s certification to deal with, plus politics, science, and industry pressure. The floral industry is making an effort with a certification system called “VeriFlora” which promotes a number of strict standards including organic practices. More details are spelled out on GreenBiz.
But this is not only good for consumers, it’s also good for business – if the demand for organic milk is any indication of postential success, then having proper labels on flowers is bound to take off too.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.