New Sustainability Label for Flowers

One of the most difficult aspects of promoting sustainably grown food (or ornamentals) is how to properly label it so that the customer knows what he or she is getting. There’s certification to deal with, plus politics, science, and industry pressure. The floral industry is making an effort with a certification system called “VeriFlora” which promotes a number of strict standards including organic practices. More details are spelled out on GreenBiz.
But this is not only good for consumers, it’s also good for business – if the demand for organic milk is any indication of postential success, then having proper labels on flowers is bound to take off too.