Play-Pump Addresses Rural Africa Water Needs

playpump.jpgIn some rural parts of South Africa, water gathering is a time-consuming and costly chore. Wells are not common due to the high cost of digging and the relatively high amount of effort it takes to get a small amount of water out.
A new invention has made things a lot easier: The pump is attached to a children’s “roundabout” (merry-go-round) and crowds of happy kids do all the pumping while an elevated tank fills with water. This method pulls a great deal more water out of the ground for the local people.
The pump is paid for by advertising that is placed on the sides of the elevated water tank. Although forcing ads on people may be somewhat controversial, two of the four sides are reserved for health messages. See the official website for more details. (Also – London Times) Thanks DK!

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.