A recent UK survey shows that at least one third of recent graduates say that contributing to society is as important as status and money, according to The Independent. On top of that, the survey says that 2/3 of consumers would boycott a company they didn’t agree with. These results may show nothing more than the wishful thinking of the survey takers, but the trend is still real and innumerable resources are available to help graduates and consumers more accurately make the choices they suggest they adhere to. Check the article for more.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster