Knowing that a glass of apple juice took as much water to produce as your daily shower may sound like trivia, but the math behind that calculation represents an incredibly valuable tool to audit the real-world effects our lifstyles and economies have on natural systems. The Australian government agency CSIRO has just completed an extensive nationwide analysis based on “triple bottom line” principles. It’s a monster of a report (over 800 pages), so add it to your weekend project list! (download here) (via Treehugger)
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster