Yamaha Promotes “Eco-Commuting”

yamaha.jpgA company that manufactures gas-powered vehicles would not ordinarily be expected to take steps to reward employees for NOT driving to work. Nonetheless, Japan for Sustainability reports that Yamaha is rewarding communters with a small allowance if they walk or ride a bike (pedal bike that is). Employees report feeling healthier and less stressed.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.