What do you get when you combine the legendary country singer Willie Nelson and biofuel? “BioWillie”, the newfangled fuel of Texas truckers. Biodiesel, which is derived from vegetable oil, animal fats, and sometimes in used form from the frying pans of restaurants, recently enjoyed a new federal subsidy which has reduced its price. This created the perfect time for a group of Texas investors, including Willie Nelson, to start soliciting what they claim to be the nation’s first branded biodiesel blend–“BioWillie“.
Brian Talley, a 44 year-old truck driver who was filling up on some BioWillie in Fort Worth on his way to Oklahoma to pick up a load of tires, had this to say to The Wall Street Journal:
Everybody wants to keep the environment clean. But people who advocate a shift away from fossil fuel would prefer we lived in caves, walked everywhere we went and ate grass. I’m sorry. I like to eat meat. I like cars. I like modern things. There’s ways of fixing these problems without going to extremes.
Brian, meet BioWillie.