Chevron Announcers “Will You Join Us” Campaign

chev_join.gifIn an interesting twist for a major oil company, Chevron has launched a campaign asking consumers to join with the company in acknowledging the finiteness of the world’s oil supply and to practice conservation. The campaign is called “Will You Join Us?” and, it asks: “How can we make oil and gas supplies last longer as the search for other fuels continues?”
Some might pass this off as all a bunch of marketing, and sure, it is, but it’s still pretty darn significant. Joel Makower points out that this is one of the first times a big oil company has broken ranks and made public statements advising conservation and acknowledging that the future lies beyond fossil fuels. All in all, it’s a pretty honest assessment of the situation and a positive step in my book.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.