China Slowly Going Green on the Dinner Table

china.jpgCity Weekend (Beijing) reports that there is a slowly growing movement to grow and sell organic and otherwise healthier produce in the Chinese Capital (article here). In fact the ministry of health has laid down what looks like a fairly comprehensive set of guidelines for farmers and labling requirements for food on the shelves.

Outside observers may be sceptical about the role of organic farming in a country where the number one priority has to be to ensure that everyone has enough to eat. But with the touted obvious incentive of “huge profits to be made,” according to a recent China Food Industry news bulletin, increasing numbers of small-time farmers will be trying to make it big.

(thx Charles)

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.