Detroit’s Green Possibilities

ecocar.jpgDaniel Akst has a great article in the last Sunday New York Times that offers up some innovative proposals for the American auto industry. The article suggests that Detroit is staring opportunity in the face – that “going green” can be achieved while similtaneously appealing to the “environmentally conscious” as well as “meat-eating SUV owners”. You’ve heard this sort of thing before, but I think that the more often it’s repeated, the more it will sink in.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.