Ecomagination Featured in Industry Week

ecomagination.gifLaunched in May of this year, General Electric’s “Ecomagination” campaign continues to gain momentum and attention. Most recently, a short interview with Jeffrey Immelt in Industry Week highlights some of the basics. The choice quotes by Immelt:

This is not just good for society, its good for GE investors — we can solve tough global problems and make money doing it. GE aims to be the partner of choice for our customers around the world — whether homeowners, business leaders or government officials — by offering advanced technology to improve efficiency and reduce pollution in cost-effective ways. We intend to put our global capabilities, technology leadership and market knowledge to work to take on some of the world’s toughest problems — and we think we can make money doing it. This is good business.

(thx Bob!)

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.