Launched in May of this year, General Electric’s “Ecomagination” campaign continues to gain momentum and attention. Most recently, a short interview with Jeffrey Immelt in Industry Week highlights some of the basics. The choice quotes by Immelt:
This is not just good for society, its good for GE investors — we can solve tough global problems and make money doing it. GE aims to be the partner of choice for our customers around the world — whether homeowners, business leaders or government officials — by offering advanced technology to improve efficiency and reduce pollution in cost-effective ways. We intend to put our global capabilities, technology leadership and market knowledge to work to take on some of the world’s toughest problems — and we think we can make money doing it. This is good business.