One of the most interesting and important aspects to environmental economics is assessing the full cost of externalities that previously went uncounted. In the case of gasoline, for example, the added costs would be associated with the health effects of pollution, among other things, such as military spending. It’s not easy to come up with an exact number for the “real price” of a gallon of gas, though I’ve seen it estimated as high as $15. Here is a pretty good list of factors that one might have to consider to do the math. Check it out.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster