According to The Australian, a jet aircraft flying from London to Hong Kong puts out an astonishing 2.76 tons of carbon dioxide – per passenger. That’s not trivial. Interestingly, it’s not the airlines that are bearing the brunt of criticism for this quantity of emissions. Rather, it’s business travellers. When a firm is audited for its climate footprint, business travel ranks as one of the most important sources of greenhouse gas emissions. HSBC alone accounted for 96,000 tons in 2004. Typically, rather than curbing travel, firms have turned to carbon offsetting schemes to try to account for the effects of their emissions.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster