alonovo: An “Intelligent Marketplace” Launches

alonovo.jpgThere are a lot of online product marketplaces out there, some better than others, that allow consumers to rate products based on various criteria. However, none, so far, have managed to give people a decent chance to rate products based on environmental and social responsibility.
alonovo hopes to change that. They’ve set up a sharp new front-end to Amazon’s entire catalog of goods which gives a variety of basic ratings for the manufacturers of everything Amazon sells. The ratings are also customizable based on what you hold most valuable.
From a business perspective, the most brilliant thing about it is that it’s just a shell slapped onto Amazon and makes money off an affiliate bonus, no inventory, no nothing. But if it proves popular, it’s sure to influence some of Amazon’s inventory decisions, and they’ll also donate a certain percentage of proceeds to various groups. It’s also co-founded by a GreenMBA alum, Joey Shepp. (via Joel Makower at WorldChanging)

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.