Can Climate Change Damage Brands?

dollar.jpgAccording to the Internetwork for Sustainability, as climate change becomes more of a mainstream issue, companies’ brand reputations will be increasingly staked on their response to the issue. The lesson, according to the article, is to act now to establish a reputation for being appropriately proactive.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.