In the 1920s, the Society of American Florists coined the term “say it with flowers”. Americans have consistently been doing so for an increasing number of special occasions ever since. Consumers now have the chance to say it with sustainable flowers. Gerald Prolman’s web-based flower business, Organic Bouquet, affords online shoppers the opportunity to remain romantic while going organic. This is great news for my love life, as on more than one occasion I’ve hit sensitive nerves by staying true to my boycott of the floral industry. Thanks for you help, Mr. Prolman.