SC Johnson Working With ‘Bottom of the Pyramid’

wrighttower.jpgWe’ve written here before about some of the green initiatives that the SC Johnson Wax company has been initiating. Good4Business brought to my attention something new: The “Public Report 2005“.
Among the highlights is an outline about how the company is partnering directly with small farmers in Kenya to ensure a supply of certain ingredients, cutting corruption at the top, while making a middle class life more possible for those at the “bottom”.

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.