The headline is incredibly simple and obvious (as pointed out on Worldchanging) but companies continue to throw out enormous amounts of material annually. Sometimes the mantra just needs to be repeated – waste=cost. Wired Magazine has a great article showcasing some recent success stories, including Subaru’s “waste free” factory in Indiana. Check it out.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster