With rising fuel costs, and high burn rates (literally) Airline participation in a carbon reduction program is potentially difficult. Nonetheless, Europe’s airlines have been included in the EU trading plan to cut CO2 emissions. Some airlines, such as British airways welcomed the plan, calling it “environmentally effective and economically efficient”, but others critisized the plan for not addressing road traffic as aggressively. At the momment, it only applies to intra-EU flight, but could be extended to intercontinental flights for all airlines, not just EU-based carriers. (thx Victoria!)
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster