Fade, Transform, or Integrate – BSR Report on Future of CSR

respons.jpgAlan White from BSR has put out a very interesting read on the future of Corporate Social Responsibility (CSR) entitled Fade, Transform or Integrate: The Future of CSR. The scnerios that are explored in the article are threefold: Is CSR just a fad that will fade away? Is it something that will be strategically integrated into operations? Is it destined to be truly transformative? [read the article] DK at Phatgnat adds that it is the smaller brands who will likely find embracing CSR to be a positive business experience, while larger companies, suffering from their own inertia will find it more difficult.
There are some great comments on Phatgnat worth reading, which cut straight to the point – “being decent” is not a complex issue, and burying it in corporate-speak mumbo jumbo only muddles the argument.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.